Du kannst mit relativ wenig Aufwand die Response-Time deiner WordPress-Seite deutlich reduzieren, was eine bessere Suchmaschinen-Bewertung zur Folge hat. Dazu muss deine Webseite nur auf einem Apache-Webserver laufen, was aber die meisten werden.
GZip-Komprimierung aktivieren
Öffne die .htaccess-Datei mit dem Editor deiner Wahl und füge folgenden Code ein (ergänzen, nicht ersetzen!) :
## GZip-Compression
<IfModule mod_deflate.c>
# Compress HTML, CSS, JavaScript, Text, XML and fonts
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml
# Remove browser bugs (only needed for really old browsers)
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4.0[678] no-gzip
BrowserMatch bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent
</IfModule>
## END GZip-Compression
Dieser Code komprimiert die Ãœbertragung. Dein Webserver „packt“ die Webseiten-Daten und überträgt nur die komprimierten Daten. Auf der Seite des Benutzers (clients) werden die Daten dann wieder vom Browser entpackt. Weniger Daten übertragen heißt schneller Daten übertragen. Schneller Daten übertragen heißt für Google und Co. dass die Seite generell schnell ist, was gut ist!
Leverage Caching aktivieren
Das „Leverage Caching“ (welches nur beim Apache-Webserver funktioniert) cached die Daten für wiederkehrende Besucher. Das bedeutet auch, dass dein Logo, welches beim ersten Aufrufen zwischengespeichert wird, beim nächsten Aufruf aus dem Cache gezogen wird. Lokal vom Besucher aus dem Browser. Das bedeutet, dass diese Datei nicht übertragen wird und somit nur noch ein „Bruchteil“ zum Besucher übertragen werden muss. Im Umkehrschluss bedeutet das, dass deine Seite verdammt schnell wird!
Wie oben muss du den folgenden Code in deine .htaccess-Datei kopieren (ergänzen, nicht ersetzen!):
## Leverage Browser Caching
<IfModule mod_expires.c>
ExpiresActive on
ExpiresDefault "access plus 1 month"
# CSS
ExpiresByType text/css "access plus 1 year"
# Data interchange
ExpiresByType application/atom+xml "access plus 1 hour"
ExpiresByType application/rdf+xml "access plus 1 hour"
ExpiresByType application/rss+xml "access plus 1 hour"
ExpiresByType application/json "access plus 0 seconds"
ExpiresByType application/ld+json "access plus 0 seconds"
ExpiresByType application/schema+json "access plus 0 seconds"
ExpiresByType application/vnd.geo+json "access plus 0 seconds"
ExpiresByType application/xml "access plus 0 seconds"
ExpiresByType text/calendar "access plus 0 seconds"
ExpiresByType text/xml "access plus 0 seconds"
# Favicon (cannot be renamed!) and cursor images
ExpiresByType image/vnd.microsoft.icon "access plus 1 week"
ExpiresByType image/x-icon "access plus 1 week"
# HTML
ExpiresByType text/html "access plus 0 seconds"
# JavaScript
ExpiresByType application/javascript "access plus 1 year"
ExpiresByType application/x-javascript "access plus 1 year"
ExpiresByType text/javascript "access plus 1 year"
# Manifest files
ExpiresByType application/manifest+json "access plus 1 week"
ExpiresByType application/x-web-app-manifest+json "access plus 0 seconds"
ExpiresByType text/cache-manifest "access plus 0 seconds"
# Markdown
ExpiresByType text/markdown "access plus 0 seconds"
# Media files
ExpiresByType audio/ogg "access plus 1 month"
ExpiresByType image/bmp "access plus 1 month"
ExpiresByType image/gif "access plus 1 month"
ExpiresByType image/jpeg "access plus 1 month"
ExpiresByType image/png "access plus 1 month"
ExpiresByType image/svg+xml "access plus 1 month"
ExpiresByType image/webp "access plus 1 month"
ExpiresByType video/mp4 "access plus 1 month"
ExpiresByType video/ogg "access plus 1 month"
ExpiresByType video/webm "access plus 1 month"
# Web fonts
# Collection
ExpiresByType font/collection "access plus 1 month"
# Embedded OpenType (EOT)
ExpiresByType application/vnd.ms-fontobject "access plus 1 month"
ExpiresByType font/eot "access plus 1 month"
# OpenType
ExpiresByType font/opentype "access plus 1 month"
ExpiresByType font/otf "access plus 1 month"
# TrueType
ExpiresByType application/x-font-ttf "access plus 1 month"
ExpiresByType font/ttf "access plus 1 month"
# Web Open Font Format (WOFF) 1.0
ExpiresByType application/font-woff "access plus 1 month"
ExpiresByType application/x-font-woff "access plus 1 month"
ExpiresByType font/woff "access plus 1 month"
# Web Open Font Format (WOFF) 2.0
ExpiresByType application/font-woff2 "access plus 1 month"
ExpiresByType font/woff2 "access plus 1 month"
# Other
ExpiresByType text/x-cross-domain-policy "access plus 1 week"
</IfModule>
## END Leverage Browser Caching
Zusammenfassend für copy+paste
## Leverage Browser Caching
<IfModule mod_expires.c>
ExpiresActive on
ExpiresDefault "access plus 1 month"
# CSS
ExpiresByType text/css "access plus 1 year"
# Data interchange
ExpiresByType application/atom+xml "access plus 1 hour"
ExpiresByType application/rdf+xml "access plus 1 hour"
ExpiresByType application/rss+xml "access plus 1 hour"
ExpiresByType application/json "access plus 0 seconds"
ExpiresByType application/ld+json "access plus 0 seconds"
ExpiresByType application/schema+json "access plus 0 seconds"
ExpiresByType application/vnd.geo+json "access plus 0 seconds"
ExpiresByType application/xml "access plus 0 seconds"
ExpiresByType text/calendar "access plus 0 seconds"
ExpiresByType text/xml "access plus 0 seconds"
# Favicon (cannot be renamed!) and cursor images
ExpiresByType image/vnd.microsoft.icon "access plus 1 week"
ExpiresByType image/x-icon "access plus 1 week"
# HTML
ExpiresByType text/html "access plus 0 seconds"
# JavaScript
ExpiresByType application/javascript "access plus 1 year"
ExpiresByType application/x-javascript "access plus 1 year"
ExpiresByType text/javascript "access plus 1 year"
# Manifest files
ExpiresByType application/manifest+json "access plus 1 week"
ExpiresByType application/x-web-app-manifest+json "access plus 0 seconds"
ExpiresByType text/cache-manifest "access plus 0 seconds"
# Markdown
ExpiresByType text/markdown "access plus 0 seconds"
# Media files
ExpiresByType audio/ogg "access plus 1 month"
ExpiresByType image/bmp "access plus 1 month"
ExpiresByType image/gif "access plus 1 month"
ExpiresByType image/jpeg "access plus 1 month"
ExpiresByType image/png "access plus 1 month"
ExpiresByType image/svg+xml "access plus 1 month"
ExpiresByType image/webp "access plus 1 month"
ExpiresByType video/mp4 "access plus 1 month"
ExpiresByType video/ogg "access plus 1 month"
ExpiresByType video/webm "access plus 1 month"
# Web fonts
# Collection
ExpiresByType font/collection "access plus 1 month"
# Embedded OpenType (EOT)
ExpiresByType application/vnd.ms-fontobject "access plus 1 month"
ExpiresByType font/eot "access plus 1 month"
# OpenType
ExpiresByType font/opentype "access plus 1 month"
ExpiresByType font/otf "access plus 1 month"
# TrueType
ExpiresByType application/x-font-ttf "access plus 1 month"
ExpiresByType font/ttf "access plus 1 month"
# Web Open Font Format (WOFF) 1.0
ExpiresByType application/font-woff "access plus 1 month"
ExpiresByType application/x-font-woff "access plus 1 month"
ExpiresByType font/woff "access plus 1 month"
# Web Open Font Format (WOFF) 2.0
ExpiresByType application/font-woff2 "access plus 1 month"
ExpiresByType font/woff2 "access plus 1 month"
# Other
ExpiresByType text/x-cross-domain-policy "access plus 1 week"
</IfModule>
## END Leverage Browser Caching
## GZip-Compression
<IfModule mod_deflate.c>
# Compress HTML, CSS, JavaScript, Text, XML and fonts
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml
# Remove browser bugs (only needed for really old browsers)
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4.0[678] no-gzip
BrowserMatch bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent
</IfModule>
## END GZip-Compression
.htaccess alle Zugriff auf HTTPS umleiten
Noch einen weiteren .htaccess-Hack findest du hier: https://sammelmappe.org/htaccess-alle-zugriff-auf-https-umleiten/
Somit kannst du deinen Webserver „zwingen“, dass alles HTTP-Zugriffe auf HTTPS gehen!